Black History Month Feature: FernDiggidy Sweets

By NaTyshca Pickett

One primary motivation for highlighting Black businesses is to address historical and systemic inequality in economic possibilities. Throughout history, Black entrepreneurs have encountered discrimination, limited access to financing, and unequal commercial possibilities. By aggressively featuring and supporting Black businesses, we help to address these inequities and promote economic fairness. This recognition contributes to the breakdown of barriers and the creation of a more inclusive business climate, helping Black entrepreneurs to gain attention, grow, and succeed.

For this feature, I present to you FernDiggidy Sweents & Treats, with owner Fernanda Sayles.

I'm a Texas raised down south country girl, but my home is where my heart is and thats right here in the valley of the sun, Phoenix, Arizona. Go Sun Devils!

I started my business in 2015, while working at a doctors office, but it really dates back to watching my mama bake "Peach Cobbler" as a young girl right here in South Phoenix. I have been making Banana Pudding since I was in grade school, I would make it without bananas because my brother was allergic.

The whole reasoning behind me placing my desserts in mason jars, was to keep my family from fighting over the last corner of my Peach Cobbler. "O" how sweet are family functions now.

We do everything big in Texas, so if you are having a huge event or backyard BBQ, call me. I would love to serve you, your family and friends.

Be sure to stay connected on Instagram and Facebook to know which Farmers Market you need to be at in order to get these amazing treats!